Keeping the American Denim Dream Alive


Jean’s have been an American Classic since the 1950’s. Today most jeans are made overseas or south of the boarder. Unlike most jean manufacturers, Roman Acevedo owner of Lawless Denim is continuing to produce his product in the land of the free and in the home of the brave.


“American made jeans are better than anything else,” Acevedo said. “Lawless denim is about really being proud of that made in downtown phoenix label. An Arizona Brand, an American made product.”


Acevedo is a San Diego native, who fell in love with Arizona and has become the first and only denim manufacturer in the state. That is not the only thing that makes Lawless Denim special. Acevedo is committed to producing hand-made, custom-fit jeans with integrity.

“For us to produce and American made product is far superior to anything else. Take it a step further— customize it so it fits your body perfectly—it doesn’t get any better.”

Acevedo is against the mistreatment of workers and products that lack quality that we often the product of sweatshops oversea. Acevedo also aims to make a difference in the community by, creating jobs here in Arizona.


Acevedo said, “There’s no quality there (in sweatshops), there’s no integrity, there’s nothing behind it besides how much money can we get from this brand.”

Not only is Acevedo impacting the community, but the community is also impacting his business. So far Acevedo feels he is getting a great response and Phoenix is excited about his product.

“I think it’s good for business to be the first in the pact, to be the first anywhere is always good for you. If you have a genuine product that’s real quality, people will identify that,” Acevedo said. “If there’s other’s to follow, we have set the bar high.”

Acevedo began Lawless denim a year ago. The store also sells leather goods such as belts, and bracelets. Acevedo is currently working on new bag designs as well. Most of items in the store are hand crafted. Everything in the store is American made.


“I just enjoy clothes. I am just all about clothes,” Acevedo said, “It really just stemmed from a passion for denim and leather goods.”

Before Lawless Denim Acevedo was producing clothes at another Phoenix based manufacturing company that he owns. Acevedo loves clothes, but wanted to shift gears from a casual chic collection to just purely denim.

“When you get to express your own individuality through fashion, that’s a lot of fun,” Acevedo said.

Acevedo views his job as producing quality rather than designing. He was inspired by old Levi and loves to add personal touches and details to timeless styles. According to Acevedo you can’t go wrong with the “501” jean style.

Acevedo said, “When it comes to denim there are certain classic styles that you just don’t mess with.”

Like Levi did before they began to produce abroad, Acevedo uses Cone Denim Mills fabric. Cone Denim Mills is the last American denim manufacturer in the whole world.

At Lawless Denim it is all up to the costumers. Acevedo makes jeans for men and women of all ages. The costumer decides what kind of fit and style they want. Acevedo listens to the costumers needs and makes adjustments for them.

“The best part for me is when the customer says, ‘I love them’ There’s no better satisfaction,” said Acevedo.


Acevedo advises costumers to look at where the jeans are made of next time they are out shopping for denim. Check the fabrics and the warranty. Lawless Denim offers a lifetime warranty. Acevedo trusts that his denim will only get better with age.

Acevedo said, “We believe in the product…We want it to last you a long time.”

2 Replies to “Keeping the American Denim Dream Alive”

  1. very interesting blog , i follow you and will read you , and hope you the succeed, thanks for accepting me as a reader .

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